Beach-Inspired Since Day One
Our story started in a beachside shop in St. Petersburg, Florida. Today, we carry that same coastal spirit online.
Everything always arrives faster than expected and I keep coming back! I love having a place where I can find comfy beach stuff!
Sabrina M.
Think you’ll find more cushiony, more versatile, more sustainably-made flip flops than this? Fraid Not. A mega comfy update to a bestselling style, Fraid Not Soft Top got a boost of extra cushy, high-rebound foam between the formfitting, responsibly sourced suede footbeds and new eco-conscious jute/rubber outsoles. Then we gave it hemp blend straps lined with fuzzy blanket textiles for an even greener appeal. And of course, it still pairs great with day dates, brunch buffets or sunset cocktails with the gang.
30 Days stress-free Returns. View our full Return Policy
White glove shipping within 24-48hrs of your order.
Free for orders over $75.
Our products are manufactured both locally and globally. We carefully select our manufacturing partners to ensure our products are high quality and a fair value.
Our story started in a beachside shop in St. Petersburg, Florida. Today, we carry that same coastal spirit online.
From breezy shirts to casual coastal essentials, our apparel is selected for comfort, style, and relaxed living.
As an authorized retailer, we bring you authentic apparel from popular brands you already love.
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